Strategic Planning & Market Research: Led projects as a project manager for the Consulting Group at Virginia Tech for two early-stage ventures, VTThrift and Odyssey Notebooks, focusing on strategic advising for scaling operations and product launches.
Customer-Centric Approach: Spearheaded comprehensive market research, competitor analysis, and customer focus groups to identify market gaps and consumer needs. This directly informed product strategy and enabled VTThrift's successful transition to e-commerce.
Stakeholder Management: Regularly presented actionable insights and strategic recommendations to leadership, enabling them to successfully launch and scale their businesses.
Product-Market Fit Analysis: Applied a user-centric approach to determine product-market fit for a new notebook line, ensuring the product was positioned for success based on customer preferences.
Scalable Growth Solutions: Advised on long-term growth strategies, including implementing 3PL and e-commerce solutions to ensure businesses could scale sustainably.

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Construction Management